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Brand Strategist Lead
Division
Commercial
Job type
Full-time
Location
Jakarta Barat
Job Description
- Develop and implement creative strategies that support brand objectives and resonate with target audiences.
- Lead brainstorming sessions and creative meetings to generate innovative ideas for campaigns and projects.
- Collaborate with marketing, revenue, art, social media and art teams to integrate creative concepts into overall brand strategy.
- Oversee the production of creative assets, including visual content, copy, videos, and digital materials.
- Conduct market research and analyze consumer insights to inform creative strategies and ensure relevance.
- Maintain and enforce brand guidelines to ensure consistency across all marketing channels.
- Monitor and evaluate the performance of creative campaigns, providing insights and recommendations for optimization.
- Stay updated on industry trends, emerging technologies, and best practices in creative strategy and marketing.
- Mentor and guide junior team members, fostering a culture of creativity and innovation.
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3 - 5 years of experience in creative strategy, brand strategy, or a related role.
- Proven track record of developing and executing successful creative campaigns.
- Experience working in a collaborative, cross-functional team environment.
- Experience leading a small team is a plus
- Proficiency in google workspace tools (google docs, slides, sheet, ect)
- Experience with analytics tools (e.g., Google Analytics, social media analytics) to measure the impact of creative campaign
- Strong creative vision and the ability to translate strategic goals into compelling creative concepts.
- Excellent communication and presentation skills, with the ability to effectively articulate creative ideas.
- Strong project management skills with the ability to manage multiple creative projects simultaneously.
- Ability to think strategically and analytically, with a keen eye for detail and design.
- Strong leadership and mentoring skills, with a collaborative and inclusive approach to problem-solving.
- Passion for storytelling, design, and innovation.
